Groups Mull Mail-Order, Internet Sales Taxes
The simplification of tax laws for the benefit of mail-order companies and the resolution of the issue of…
Top Tips for Outsourcing Modeling
A client recently mentioned that she had squeezed as much as she could from her current way of…
Mailnet Offers FastCOA Data Processor
Mailnet, Nashville, TN, has introduced an online data-processing service called FastCOA, aimed at helping mailers meet the Move…
Sitel Poised for European Takeoff after Succesful UK Start
LONDON – Sitel expects to boost its UK business by 30-40 percent a year now that it has…
McHugh: We Must Fix USPS
WASHINGTON–While many think the U.S. Postal Service is experiencing healthy growth, U.S. Rep. John McHugh (R-NY) told 125…
Sweepstakes So Successful, Coldwell to Do Another
The first-ever national sweepstakes promotion run by a real estate company has generated response rates of 24 percent…
May & Speh, Metzler Offer Service for Dereg Marketers
Database management company May & Speh Inc. and Metzler & Associates, a subsidiary of the Metzler Group Inc.,…
Multiple Zones Reports '97 Sales Up, Income Down
Multiple Zones International Inc., Renton, WA, a direct marketer of microcomputer products, reported that net sales for the…
Marketers Eye Growth in Frequent-Buyer Programs
A recent study has prompted industry watchers to suggest that 1998 will be the year in which retailers…
Metromail Stock Soars on Takeover Rumor
Looking for a way to boost its disappointing stock price, Metromail got it Feb. 11 as its stock…