Abby Miller
45469 posts
Abby Miller is the editor of DMNews.
1 Million-Plus Campaign Uses All Media — and Humor
Reinforcing a theme it has driven home repeatedly over the past few years, the New York State Nurses…
MarketHome Offers Shopping Service
Online direct marketing services company MarketHome, Walnut Creek, CA, announced that its e-mail shopping service (www.markethome.com) will be…
MyPoints Rewards Program Adds 11 Sites
MotivationNet, Schaumberg, IL, has signed up 11 more companies to its MyPoints rewards program, bringing the number of…
Spiegel Posts $33M Net Loss for FY97
A fourth-quarter earnings increase of 61 percent over 1996 was not enough to buffer cataloger Spiegel Inc. from…
Who Will Fix Labor Woes, First-Class Mail, Declining Market Share?
The postal issues of the moment are the resignation of Postmaster General Marvin Runyon, the state of health…
Profits Up 95 Percent at Big Flower
Advertising and marketing services company Big Flower Holdings Inc., New York, increased its adjusted 1997 net sales 14.5…
Mailers Give Thumbs Down to Problem-Plagued ABE System
WASHINGTON — Hardware and handling concerns have some direct mailers anxious about the U.S. Postal Service's new program…
Your Kids Marketing Goes Online to iVillage
Marketing services company Snyder Communications, Bethesda, MD, has announced an agreement with iVillage, New York, to expand Snyder's…
Ailing Ultrafem Halts DRTV Marketing Campaign
Ultrafem Inc., faced with a financing crunch and internal management changes, has put its direct response television campaign…
Infomercial is Driving Factor in Golf Club Success
Barney Adams, president of Adams Golf, Plano, TX, stood 30 feet from his 1,500-square-foot booth at Orlando's PGA…