SBV, Pepsico Set Sights on Teen Market
After last fall's successful launch of its Mall Perks shopping rewards club program, Simon Brand Ventures (SBV) is…
Study: Firms Embrace Data Mining
A recent study by Meridien Research, Needham, MA, a provider of analytical research services for financial technology users…
Datatech to Distribute Group 1 Software
Database marketing software provider, Group 1 Software, Lanham, MD, has entered into an agreement with mailing list software…
Outsourcing Can Benefit Customer Service
Many executives resist outsourcing sensitive functions such as inbound telecommunications because they realize a bad customer service experience…
Call Center Boom in Canada as more US Companies March North
MONTREAL – US companies are marching into Canada to take advantage of lower phone and labor costs to…
Rapp Collins Joint Venture Prepares for “Big Rumble”
TOKYO – Rapp Collins and Credit Saison have formed a joint venture, Rapp Collins K.K., to take advantage…
Ireland Moves to Defend pan-European Call Center Lead
STAMFORD, CT – Challenged on all sides by call center expansion across Europe, Ireland is moving swiftly to…
Royal Mail Offers Discounts to US Direct Mailers to the UK
NEW YORK – Royal Mail US Inc. is offering a promotion that it says will give US direct…
Online Christmas Sales Prove a Bust in Europe
PARIS – European shoppers remain leery of buying online, according to a recent survey of e-commerce last Christmas.…
Fingerhut in Second UK Test
MINNETONKA, MN. – After a successful test drop of 80,000 catalogs and multi-mailers in the UK last fall,…