NordicTrack Retreats From DRTV Marketing
Exercise equipment manufacturer NordicTrack Inc., Chaska, MN, announced Jan. 29 that it would restructure its direct response marketing…
SecureTrans Helps Lower Fraudulent Sales on the Web
After implementing a new hardware safety communication service designed specifically for the direct marketing industry, online software retailer…
Yahoo Finance, E-Loan Launch Loan Center
Internet search site Yahoo and E-Loan have teamed up to offer an online mortgage service for consumer home…
RFMplus Welcomes Mokrynski to Alliance
RFMplus, a cooperative database of hotline names formed last March by an alliance of three direct marketing service…
3 Companies Unite to Create Debit Bureau
Deluxe Corp., St. Paul, announced Jan. 28 that it has formed an alliance with Fair, Isaac and Co.,…
In a Sea Change, Co-op Mailers Target Like Sharpshooters
Seemingly without exception, co-op mailers are answering client demands for increased ad-dollar accountability by offering household targeting previously…
DMA Board Approves Revisions to Guidelines
The Board of Directors of the Direct Marketing Association announced Jan. 28 that it has revised its Guidelines…
MIM Corp. to Acquire Continental Pharmacy
Pharmacy benefit management organization MIM Corp., Pearl River, NY, announced Jan. 28 that it has entered into a…
Jones to Lead Grizzard-Philadelphia
Weeks after opening an office in Washington, DC, Atlanta-based Grizzard has announced the selection of Rena Jones to…
iMall Focuses On E-Commerce, DM; Sales Jump 25%
Internet mall iMall recently shifted its focus from Web-site building to e-commerce and direct response marketing and saw…