Producers See Boom in Short Form Arena
Selling a product or generating a sales lead in two minutes or less is challenging, but more advertisers…
GMC Campaign Explores New Terrain
Pontiac GMC, a unit of General Motors Corp. in Detroit, MI, launched a new advertising campaign last month…
Asia Collapse an 'Economic Aberration'
SAN FRANCISCO–Asia/Pacific will continue to offer U.S. direct marketers great opportunities for sales and profits despite the economic…
Put Communication, Speed to Work for You
Improvements in the development, production and mailing of direct mail pieces are brought about by the intelligent blending…
Fitness 'Not a Fad': Study Shows Strong Influence of Infomercials
ATLANTA — TV advertising, particularly infomercials, is one of the most important factors in affecting purchase decisions of…
NordicTrack Shifts Focus Toward Retail
NordicTrack, acknowledging that its own efforts in direct response television have fallen short, is switching its marketing attention…
USPS Shouldn't Get Sidetracked in Others' Jobs
Congress is working on a bill to dramatically re-invent the U.S. Postal Service. Ben Franklin is no doubt…
Guthy-Renker Direct Boasts Strong First Year
Guthy-Renker Direct, the fledgling subsidiary of Guthy-Renker Corp., Palm Desert, CA, boasted a strong first year with several…
Ailing Kideo Rests Its Hopes on Barney
Kideo Productions, armed with new financing, is moving forward with plans to introduce its new line of licensed…
Shop at Home Sales Rise 42 Percent
Shop at Home Inc., the shopping channel based in Knoxville, TN, reported that its second quarter sales rose…