DoubleClick Offers US DMers Another Avenue into Sweden
NEW YORK – DoubleClick Inc., a provider of global Web advertising solutions, has launched DoubleClick Scandinavia, an Internet…
Aptex's SelectCast Directs Web Ad Use
Software developers have spent a great deal of energy over the past few years trying to automate the…
Another Look at Latin America — Warts and All
Another Look at Latin America – Warts and All Latin America is beginning to look more attractive to…
Belgium Struggles to Catch Up in Call Center Race
BRUSSELS – Belgium has launched a belated entry into the European call center sweepstakes with a “Belgium for…
McNutt Trade Mission to Europe
DALLAS, TX – Bill McNutt will take his ninth US direct marketing trade mission to Europe March 15-20,…
Canadain Postal Union Promises Fight Against Imposed Strike Settlement, targets CDMA for Attack
TORONTO – US direct marketers doing business in Canada should be ready for continued postal disruption despite the…
Poppe Tyson Executive Joins OgilvyOne
Former Poppe Tyson executive George Pace has signed on as associate director of interactive services for direct marketing…
First Union, Tessera Form Data Warehouse
First Union Corp., Charlotte, NC, and Tessera Enterprise Systems, Wakefield, MA, have joined forces with IBM, Informix and…
1-800 BIRTHDAY Sees Sales Triple With New Call Center, Personal Touch
When marketing executive Brian Jersey forgot his sister's birthday for the third year in a row, he decided…
MBNA To Enter Canadian Credit Card Marketplace
card lender in the US, will enter the Canadian credit card market by the first quarter of 1998…