McHugh: We Must Fix USPS
WASHINGTON–While many think the U.S. Postal Service is experiencing healthy growth, U.S. Rep. John McHugh (R-NY) told 125…
Sweepstakes So Successful, Coldwell to Do Another
The first-ever national sweepstakes promotion run by a real estate company has generated response rates of 24 percent…
May & Speh, Metzler Offer Service for Dereg Marketers
Database management company May & Speh Inc. and Metzler & Associates, a subsidiary of the Metzler Group Inc.,…
Multiple Zones Reports '97 Sales Up, Income Down
Multiple Zones International Inc., Renton, WA, a direct marketer of microcomputer products, reported that net sales for the…
Marketers Eye Growth in Frequent-Buyer Programs
A recent study has prompted industry watchers to suggest that 1998 will be the year in which retailers…
Metromail Stock Soars on Takeover Rumor
Looking for a way to boost its disappointing stock price, Metromail got it Feb. 11 as its stock…
Metromail Reports Losses for 4Q, Year
Metromail Corp., Lombard, IL, announced Feb. 10 sales increases for the fourth quarter and the year but net…
Invesco Uses Data Warehouse to Target Its Customers Better
Diversity may be fine for investing money, but when it comes to managing information, the Invesco Funds Group,…
Insurance DM Industry to Hit $100B, Firm Says
CHICAGO–Insurance direct marketing is expected to be a $100 billion industry by 2000. That figure includes insurance sold…
For McCann and Miller/Huber, DM Is About Relationships
With a wider variety of companies turning to direct marketing and technological advances presenting opportunities for communicating with…