1-800 BIRTHDAY Sees Sales Triple With New Call Center, Personal Touch
When marketing executive Brian Jersey forgot his sister's birthday for the third year in a row, he decided…
MBNA To Enter Canadian Credit Card Marketplace
card lender in the US, will enter the Canadian credit card market by the first quarter of 1998…
Japanese DM Crime, Cultural Gaffes, and Other News
TOKYO — Recently working on an assignment to research mailing lists in Japan, a colleague and I were…
WORLD ASSOCIATION NEWS: a Look at Global DMs
(Editor's Note: This month DM News International is beginning a new feature about issues and events of various…
Lands' End to Target Japan's Huge Small Company Market
TOKYO – Lands' End dropped a 20-page corporate book to a batch of smaller Japanese companies late last…
Internet Shopping Network Inks Six Deals
The Internet Shopping Network, Sunnyvale, CA, has announced six new online marketing partnerships for First Auction (www.firstauction.com) and…
Groups Mull Mail-Order, Internet Sales Taxes
The simplification of tax laws for the benefit of mail-order companies and the resolution of the issue of…
Top Tips for Outsourcing Modeling
A client recently mentioned that she had squeezed as much as she could from her current way of…
Mailnet Offers FastCOA Data Processor
Mailnet, Nashville, TN, has introduced an online data-processing service called FastCOA, aimed at helping mailers meet the Move…
Sitel Poised for European Takeoff after Succesful UK Start
LONDON – Sitel expects to boost its UK business by 30-40 percent a year now that it has…