Super Heroes Wage Oki Campaign ; Ad Readership, Web registration Garners Qualified Leads
Oki Semiconductor is feeding its sales representatives more than 1,000 qualified leads from the Internet each week —…
Database, Targeted DM Lets Book Seller Take on Big Chain
When three Barnes & Noble bookstores planned to set up shop in his Milwaukee neighborhood in 1995, independent…
Metromail Sees Possible Conflict as Henricks Takes FDE Helm
Susan Henricks never imagined that the noncompete agreement she signed when she stepped down as president and CEO…
Reader's Digest Pushes Into Health Care Market With 'Unserts'
Reader's Digest is moving ahead with a plan to deliver targeted information and advertisements to sufferers of 25…
Marketers Tune in to Direct Response Radio, Advertising Jumps 82 Percent in '97; Companies Report Bi
Direct response radio advertising is on the upswing. Advertisers allocated $62 million toward the medium last year, an…
NY Restaurants Get Feedback With Response Cards
Two restaurant groups in New York are keeping pace with their customers’ needs through diner response cards. Be…
Nonprofit Mailer Finds Ways to Cut Postal Costs Redirecting Mail, Careful Shipping Helps Boys Home S
When Mark Kirchhoff from Father Flanagan's Boys Home met with executives at Metromail, Lombard, IL, early last year,…
NYU Course Offers Self-Marketing Basics
A new class being offered at New York University will teach students how to better market themselves to…
CENSUS 2000: Mailers Voice Views on Sampling
Not only are direct mailers concerned about the fate of Census 2000 after Martha Farnsworth Riche’s resignation last…
Hallmark, Polk Hope New Car Card Drives Customer Loyalty
Hallmark, which has a greeting card for almost any occasion, now produces cards to congratulate car buyers and…