Snyder buys fifth European company
BETHESDA, MD – Snyder Communications bought its fifth European company within the last year in March, spending $43…
British DM Show Attracts Visitors from 40 Countries
British DM Show Attracts Visitors from 40 Countries Deck: Record Attendance Reflects Booming DM Industry By Thomas Weyr…
Strategy Team to Market Yvan Valentin Chocolatier
The Strategy Team is developing a five-year marketing plan for Yvan Valentin Chocolatier that will begin this summer…
May & Speh Launches Data Management System
May & Speh has unveiled a data management solution called Quiddity that is based on the Forte Application…
MIT to Push Revamped Magazine
The Massachusetts Institute of Technology is pouring $2.5 million into Technology Review, its 99-year-old tech magazine, in the…
Claritin Campaign Targets Hispanics
Schering Laboratories, maker of the prescription antihistamine Claritin, is appealing to the Hispanic market with a Spanish-language advertising…
Big Flower Eyes Internet Market, Invests in 24/7
Looking for new ways to deliver advertising messages, Big Flower Holdings Inc. has turned to the Internet by…
Firms Warned About Fake Invoices
Jason Simon and the Hillsborough County Sheriff's Office in Florida are on the lookout for a Tampa-based scammer…
DMA Starts Online Job Bank
MIAMI — The Direct Marketing Association announced at the Net conference here that it has launched an online…
Venture Grows From Within to Integrate Its Services
NEW YORK — As list companies delve into alternative media such as e-mail marketing and Web advertising, Venture…