Abby Miller
45469 posts
Abby Miller is the editor of DMNews.
Good Planning Can Keep You Out of Court
As I recently finished a week of arbitration over bitter disputes about a long-term agreement and business relationship,…
K-Tel Direct Pulls Out of Media Buying
K-Tel Direct, the DRTV marketing division of K-Tel International Inc., Los Angeles, closed its media buying operations to…
Media Buying Strategies Change as Dollars Pour In
As billions of dollars pour into the explosive world of DRTV media, the buying strategies are growing more…
The Realities Behind Direct Response Myths
Direct response television lends itself to a staggering variety of misperceptions, false assumptions and just plain strange ideas.…
SunTiger Wins $2.7M in Patent Suit Over Blue-Blocking Sunglasses
SunTiger Inc., a Calabasas, CA, company that owns the rights to the technology for “blue-blocking” sunglasses, was awarded…
Citibank Pairs with Elton John for EZ Checking Promos in New York
Citibank has combined its marketing muscle and a worldwide partnership with Elton John to embark on a direct…
Marketers Battle Over Bun and Thigh Exercisers
While abdominal exercise machines were the subject of several patent infringement lawsuits last year, infomercial marketers this year…
Former GSN President Eyes Local Stations for Paid Programming
Barbara Laurence, the former chairman and CEO of the now-defunct Global Shopping Network, launched a new company this…
Great! Response President Born to be a Marketer
If anyone was born and raised in the world of direct response television, it is Garrett Bess. With…
Media Rates Rise Again Without Ab Frenzy
Infomercial media rates have risen strongly again, but this time a “hit” category of products is not driving…