Top 10 Hi-Tech Direct Mail Mistakes
Time for a campaign checkup? If your direct mail isn't performing as you hoped, perhaps you've fallen prey…
Visual RFM: Segmentation You Can See
Visual RFM is a method of presenting recency, frequency and monetary data to help marketers decide not only…
Spiegel, Talbots Cite Lower Sales
Spiegel Inc. and Talbots Inc. reported lower March sales and pointed to this year's later Easter as a…
More Catalogers Help Girls Dress for Prom
Although many of the catalogs targeting teen-age girls have been around less than a year, several already have…
Baseball Teams Play Ball With a Hand From DM
Major League Baseball teams are demonstrating how a business database can be used to help both large- and…
Case Study: Damark Successfully Marries Membership Clubs, Catalogs
Damark International, Minneapolis, was founded in 1986 by David Russ and Mark Cohn, formerly with COMB. Working initially…
Canada Post Boosts Rates as Part of Product Simplification Initiative
TORONTO, Canada – Canada Post plans to hike postal rates by 8 to 20 percent beginning next January,…
Post Takes Stake in DHL to Become Global Player, Challenge UPS
FRANKFURT – The German post office last month bought a 22.5 percent stake in DHL for an undisclosed…
Little Caesars, American Express Team Up on Utah Mailer
Pizza purchases at Little Caesars restaurants in Utah now can be made using American Express cards, and the…
USPS Out to Take Medium-Size Companies to China
NEW YORK – In a follow-up to the February China Direct conference in Shanghai USPS is holding a…