Advertisers Weigh Impact of FDA Rulings
A Federal Drug Administration ruling last August designed to open up the direct response market for prescription drug…
Food Network Cooks Up DRTV Merchandise Offers
The Food Network, the cable channel based in New York, is developing new initiatives to license its name…
Leading Suppliers in the UK
Company Profiles furnished by participating international suppliers. Click on the link below to view the listings. http://web1.dmnews.infotech-nj.com/cgi-bin/yellowpages_search.cgi?ycatid=F14
Turn Web Visits Into Useful Information
You built a Web site and they did come, but who are they? Knowing the demographics of your…
California's Deregulation Slow to Attract Customers
Direct mail was the most effective advertising medium used by energy companies in the months leading up to…
Developing an Acquisition Modeling Strategy
Database marketers take heed: Over the past decade, predictive models have become the database marketer's weapon of choice…
UPS to Offer Money-Back Guarantee; Kelly Blasts USPS
United Parcel Service of America has announced that it will offer money-back guarantees on on-time deliveries of commercial…
**Cendant Turmoil Slam Stock Price
Cendant Corp. suffered a major blow as the Wall Street darling unraveled amid an investigation of major accounting…
Database Marketers Gear Up to Reach Automotive Customers
As the automotive industry becomes more adept at collecting internal customer information, it is turning to database marketers…
Daily Jokes Make E-Mail Readers Receptive to Marketers' Messages
Did you hear the one about the e-mail marketer who not only had no fear of being labeled…