Niche-oriented, permission marketing services company Aureate Media Corp., Indianapolis, is expanding its services into New York’s Silicon Alley. Ehren Maedge, president/CEO of Aureate, said New York is especially vital to the company as it goes about increasing its unique services on behalf of clients.
David Kates, director of business development, will lead the new office. Aureate Media specializes in delivering direct marketing and Internet-based banner advertising campaigns through free software downloads. The company recently received a $5 million capital infusion from @Ventures, a venture capital subsidiary of CMGI, Andover, MA.