Aspen Marketing Services, the nation’s largest privately held marketing services agency, has acquired the Townsend Agency, an integrated relationship marketing firm specializing in interactive and database marketing.
The acquisition allows Aspen Marketing to broaden its award-winning digital capabilities. Townsend officially changed its name to Aspen Marketing Services as of July 10.
“We are pleased to welcome Townsend to the growing Aspen family,” said Patrick O’Rahilly, chief executive officer of Aspen Marketing, in a statement: “I have tremendous respect for Phil Walkenshaw, David Ives and the agency’s management team, and our combined talents will provide unparalleled solutions across multiple on and offline marketing platforms.”
Founded in 1979, the Chicago-based Townsend Agency offers a strategic balance of direct and promotional marketing services in addition to digital capabilities serving industries from financial services, insurance and consumer packaged goods to real estate, travel and education.
The acquisition of Townsend is one of several by Aspen Marketing within the past three years as the agency expands capabilities and grows nationally. Aspen bought SRI Analytics in 2005 and DVC Worldwide in 2006.
Aspen Marketing is headquartered in West Chicago, IL, and has offices in Los Angeles; New York; Atlanta; Detroit; Morristown, NJ; Tampa, FL; Dallas and Phoenix. Through the acquisition of the Townsend Agency, Aspen Marketing will now have an office near O’Hare International Airport.