AskPatty.com Inc., an automotive site targeting women, picked Chumney & Associates Inc., West Palm Beach, FL, as its agency of record.
A specialist in auto advertising, Chumney is tasked with helping the Ask Patty Certified Female Friendly dealers reach women car buyers. Billings were not disclosed.
The site at www.askpatty.com offers facts and recommendations to help its target audience make better buying decisions about cars and trucks.
Women buy more than 50 percent of all vehicles nationwide, spending more than $80 billion annually on such purchases, according to Chumney.
Chumney is a specialist in car dealership advertising, having served that market for two decades. The agency’s staff is more than 70 percent women.
The agency’s first assignment is the development and launch of a series of promotional campaigns for AskPatty.com Female Friendly dealerships for implementation at the local dealer level.