KnowledgeBase Marketing Inc. said yesterday that Arthur Hughes joined the company's strategic consulting and analytics team as vice president/solutions architect. Hughes will provide strategic consulting services to the company's clients and develop integrated, ROI-driven solutions to address their marketing challenges.
Hughes is a 30-year veteran of the direct marketing industry with extensive experience designing and maintaining marketing databases for Fortune 500 companies and others. His database experience spans industries including catalog, retail, telecommunications, insurance, banking, pharmaceuticals, packaged goods, technology, automotive and fundraising.
Hughes previously served in senior positions at DoubleClick, CSC Advanced Computer Solutions, msdbm and ACS. He is perhaps best known in the DM community as the author of five best-selling books. He has written more than 140 articles for industry trade journals including DM News.