Merkle Direct Marketing Inc. has been chosen by nonprofit organization The Arthritis Foundation to provide direct marketing services through its Fundraising Services Group, the Lanham, MD, company said yesterday.
The three-year agreement includes strategic consulting, custom database development, copywriting and creative work, program execution and analytic evaluation to increase the organization's direct mail fundraising and membership numbers, Merkle said.
The first direct mail campaigns created through this collaboration will be launched late this year. Merkle will use its Fundraising Knowledge Center database marketing solution to execute and analyze the campaigns.
The Arthritis Foundation selected Merkle from the 60-plus database marketing and advertising agencies it looked at in the past nine months.