Lining up the perfect lead-generation strategy is no easy task. Although 72% of the 300 marketing, sales, and business professionals surveyed for Ascend2’s “Lead-Generation Strategy Trends Survey Summary Report” consider their strategies somewhat or very successful at meeting company objectives, issues such as inadequate marketing budgets or limited content creation opportunities can lead to a bogey.
Still, professionals surveyed are giving lead-gen their best shot and aiming to improve lead quality, increase sales revenue, and drive ROI measurability. But they better be smart. After all, there’s no mulligan in marketing.
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