LAS VEGAS — Aprimo Inc., Indianapolis, debuted Aprimo Marketing v3.5 at the NCDM show here this week.
The newest version of its Internet-based marketing management solution features an advanced, rules-based engine that enables high-end campaign management.
Also included are features that make the marketing platform easier to use by global organizations. The new version allows users to select their language, date and currency preferences. Each currency field has a value in the currency in which it was entered, a translated value in a base currency for roll-up purposes, and, when appropriate, a Euro value.
Aprimo also announced that TopTier Software selected the newest version of Aprimo Marketing to increase the efficiency, coordination and speed of its Web-based and traditional marketing initiatives. TopTier's marketing department is responsible for numerous activities, such as direct marketing, trade shows, collateral materials, integrated direct mail/Web site promotions, the corporate Web site, sales support, and press, analyst and customer relations. Prior to the agreement, it handled these activities manually via spreadsheets, calendars and Microsoft Word documents.
TopTier used Aprimo Marketing for a two-week test period for a project involving the distribution of free demo CDs. TopTier cut the CDs’ distribution time by using Aprimo Marketing.