NEW YORK — Enterprise marketing management provider Aprimo Inc released Aprimo Marketing 7.5 at the 2006 DM Days New York Conference & Expo. EMM is an enterprise marketing management solution that provides marketers with a role-based application for all marketing activities.
It combines business strategy, process automation and technologies to operate a marketing department, align resources, execute customer-centric strategies and improve marketing performance. Ultimately, it allows companies to fully use marketing to drive acquisition, growth and retention strategies in order to maximize the lifetime value of the customer.
