MKTG Services, New York, has assigned database management to Applied Info Group for its education properties and many response files.
The company is looking to combine postal and e-mail data within its multichannel databases.
Applied Info Group, Kenilworth, NJ, will provide database development, list fulfillment, merge/purge and e-mail delivery for MKTG’s K-12 teachers, college teachers, Infobuyers’ files and 30 response files.
In essence, Applied Info Group will redevelop MKTG’s College Teachers Database, K-12 Teachers Database, Edubuyers database and Infobuyers database of 24 million names with 200 sources of data.
Brokers and mailers of MKTG lists can run real-time live counts and orders on the Applied Info Group online system called WebOTIS. The system lets users develop counts as well as place and fulfill orders.
