The Web is still reeling from Apple’s latest keynote, in which the mobile mainstay announced the release date (April 24) of the enigmatic Apple Watch.
Kinda want an Apple Watch… I blame Apple’s marketing team.
— Mariah ? (@mariahjuckett) March 10, 2015
They just keep on doing it… I didn’t need another watch and now I want one #AppleWatch
— Michael Davis (@thempd) March 10, 2015
Is Apple Watch a tech product with optional luxury or a luxury product with optional tech?
— Atif Raza (@Atif_Rz) March 10, 2015
Similar to other major releases in the tech world, Apple’s forthcoming device immediately began trending. The watch is still trending as of this writing, but the Twitter conversations have taken a new direction as of late. In addition talk of apps, customization, features, pricing, iPhone users are now discussing the inclusion of the Apple Watch app in the latest iOS update. Much of the chatter doesn’t exactly reflect positivity.
The Apple Watch app in iOS 8.2 – another one of the compulsory apps that you can’t delete. Part of the marketing campaign to raise interest?
— Eric Roller (@rolleric) March 10, 2015
Subtle marketing Apple putting a new apple watch app on my phone. I’m not buying it.
— TomCFreeAgencyBaby (@tomcblock) March 10, 2015
I downloaded the latest iOS update & now I’m stuck with an app for the Apple Watch. Very clever marketing indeed! Very annoying also!
— Kirsten Kennedy (@ArtsAgent1) March 10, 2015
On the fringes of the larger Apple Watch conversation lies the big question for marketers: What does this device mean for mobile marketing?
“If [Apple Watch] is successful, it will consolidate and standardize our expectations of wearable technology, in the same way that the iPhone did for the mobile market in 2007,” said Tim Dunn, director of mobile and strategy at digital marketing agency Isobar, in a recent SlideShare. It detailed the impact of the new device in marketing. “Engaging with your audience through [Apple Watch] is rich in potential and fraught with risk,” Dunn said.
— Justin Racine (@JustinRacineHME) March 10, 2015
As the marketing/advertising connoisseur I consider myself, i would say that Apple watch seems like a really bad idea.
— Rut (@Pequesaurus) March 10, 2015
So, who’s figured out how digital marketing is going to make the most of the Apple Watch? No, me neither. Yup, still working on mobile.
— Dominic Smith (@d27smith) March 10, 2015