Customer Communications Group Inc. said yesterday that it has been selected as A&P Canada's customer relationship management agency and is helping it develop a CRM plan to optimize its customer relationships and maximize customer value.
A&P Canada operates 235 grocery stores under the A&P, Dominion, Ultra Food and Drug Mart, The Barn and Food Basics banners throughout Ontario.
CCG, Denver, will help define A&P's CRM objectives and develop a summary of recommendation criteria for A&P's Best Customer Program and its Baby Bonus Club. In addition, CCG will develop a program reward structure and communications strategy that meets customer expectations and needs.
