AOL’s Platform-A president Greg Coleman is leaving AOL after only a couple of months in the position, as part of big changes at AOL since Tim Armstrong replaced Randy Falco as chairman/CEO less than a month ago.
Coleman’s dismissal comes after Time Warner reported a 7% decline in revenues in the first quarter of 2009, which it attributed largely to decreases at the AOL publishing and filmed entertainment segments, offset partially by an increase at the networks segment.
Time Warner, which acquired AOL in 2001, is currently discussing the possibility of spinning AOL into a different company.
To replace Coleman, who joined AOL in February, former Google executive Jeff Levick will join the company as president, global advertising and strategy. Levick will be responsible for Platform-A, AOL’s advertising business, as well as developing global revenue strategies. Levick most recently served as Google’s VP of industry development and marketing, The Americas.
Levick’s experience at Google also included the sales development and strategy for all of the vertical industries covered by Google’s Americas sales organization. Levick joined Google in 2001 and has held various executive management positions in the company’s advertising sales organization in both North America and Europe. When he joins AOL in a couple of weeks, he will report directly to Armstrong.
