America Online, Dulles, VA, and New Line Cinema, Los Angeles, have joined to form an Internet marketing deal that they say represents the largest upfront media buy by a movie studio to date. Through the 16-month agreement, New Line will get its films promoted throughout the AOL Entertainment Channel, AOL Chat Areas, Entertainment Asylum, AOL.COM and Digital City.
New Line will also create special areas linked to AOL for each of its movies. Those sites will contain photos and information on things like the cast, release date and story line. Location listings will also be made available to consumers.
