Answerthink Inc., an e-business strategy, marketing and technology firm, said yesterday it assisted Napa Auto Parts in the development of its e-commerce site.
Napa’s new site allows customers to research, evaluate and purchase 200,000 auto parts, accessories, tools and equipment online.
Answerthink provided the overall Internet strategy, brand awareness, marketing, customer experience, site design and build, commerce applications implementation, integration and legacy distribution and fulfillment systems.
