Answerthink Inc., Miami, and CentrPort Inc., Westport, CT, announced yesterday that they have formed an alliance to provide companies with interactive marketing and quantitative analysis solutions.
These solutions aim to help measure, evaluate and execute online marketing campaigns with accuracy, efficiency and effectiveness.
The alliance pairs Answerthink's interactive marketing and business intelligence capabilities with CentrPort's brand interaction management technology to help companies optimize e-marketing campaigns and increase their customer base.
