Annuncio Software, Mountain View, CA, an e-mail marketing software and services vendor, yesterday announced that it purchased brightinfo.com, Redwood City, CA, a provider of online merchandising and personalization applications for marketing professionals.
Annuncio’s e-marketing automation solution, Annuncio Live, helps e-businesses automate and personalize their marketing programs and campaigns. brightinfo.com provides an online merchandising and personalization solution that allows marketers to provide targeted offers and content to Web site and Web storefront visitors.
According to both companies, the acquisition will give marketing professionals a comprehensive e-marketing platform for campaign management, e-merchandising and personalization.
The newly formed company will allow marketers to:
Implement a pre-defined merchandising campaign including cross-sell and up-sell promotions, personalized product assortments, impulse buy promotions, and holiday and gift promotions.
Apply merchandising rules across product lines and customer segments.
Segment Web site visitors into target groups.
Personalize offers and content based on customer profiles and Web site behavior.
Analyze results and refine campaigns in real time.
Automate the assembly and delivery of offers and content into the existing Web site or Web storefront.
The combined solution will enable e-marketers to reach prospects and customers with targeted messages and draw them back to their Web site for personalized shopping experiences. By personalizing an integrated series of customer interactions, marketers can drive repeat visits and turn prospects into customers. They can then test and measure the effectiveness of their marketing activities in real time, allowing them to identify successful strategies to optimize their marketing efforts.