Coremetrics, Burlingame, CA, a provider of marketing analytics solutions on the Internet, said yesterday that Ann Taylor selected Coremetrics Marketforce to improve the effectiveness of the company's online channel.
Coremetrics Marketforce is a marketing analytics platform that captures and stores all click-stream activity to build profiles of online customers and visitors that serve as the foundation for marketing initiatives.
Ann Taylor, one of the country's leading women's specialty retailers, will use Coremetrics Marketforce to better understand its visitors' online shopping behavior, improve online profitability and minimize costs associated with internal data management.
Ann Taylor, New York, introduced an online store at the end of 2000 to extend the Ann Taylor in-store experience to the online channel.
