E-marketing solutions provider Andromedia, San Francisco, and marketing technology provider Engage Technologies, Andover, MA, announced a strategic alliance that will let Andromedia integrate its LikeMinds personalization technology with Engage's Precision Profiling and Accipiter online advertising technology.
Subscribers to the Engage Knowledge service will now be able to use the Precision Profiles recommended by LikeMinds' AdManager. Andromedia also announced a merger with Internet company LikeMinds. The two will provide Smart e-Marketing software to marketers. The software reports what customers do at the site, learns what they like and reports the results in real time.
