Andre Balazs Hotels won the grand prize in New York interactive media strategist Innovation Ads Inc.'s $10,000 media services giveaway.
The chain owns The Mercer in New York, The Raleigh in Miami and Chateau Marmont in Los Angeles. It also owns The Standard Hotels in Los Angeles and Miami, with plans to open QT in New York soon.
As the winner of the contest held during the recent Interactive Advertising World Conference & Trade Show in New York, Andre Balazs is entitled to an evaluation of its online strategic plan.
The company can choose from a range of Innovation Ads campaigns. These include features with opt-in, non-duplicative, co-registration or pay-per-lead, geo-targeting, lead generation and auto-responder technology capabilities.
Innovation Ads clients include Avon, Grand Canyon University, Yahoo HotJobs, USA Today, j2 Global Communications/eFax, Sam Ash and Strayer Education Corp. It also owns and operates the Innovation Ads Education Network to help universities connect with prospective students online.