Anaplan has announced the hiring of Grant Halloran as its new chief marketing officer. Halloran arrives at the cloud-based planning solutions company from Infor, where he was global VP and general manager.
Halloran was the founder and CEO of Orbis, an SaaS-based marketing resource management business he sold to Infor in 2012. Orbis was developed to assist marketers in handling complex tasks such as planning, budgeting, and production and digital asset management. The native Australian was an entrepreneur nearly from the beginning of his career in mar-tech, having founded and managed the marketing solutions ProductBank and Brand Manager in the ’90s and Aughts.
“This problem we fix is global and we are addressing it with a truly international business culture,” said Halloran of Anaplan, which provides planning solutions for sales, finance, operations, and human resources.
Anaplan claims to have doubled its user base to some 35,000 and will be taking its Hub users conference to nine cites this year.