Adobe Analytics is the data backbone of Adobe Marketing Cloud, measuring trillions of digital interactions each year. More than 140,000 marketers and data analysts use adobe Analytics regularly to better understand their businesses. Major brands using the product today include Audi, Condé Nast, Marriott Hotels, PopSugar, Philips, Sony, Hyatt Hotels and thousands more.
The driving feature behind Adobe Analytics is Analysis Workspace. The function of this program takes a “canvas” approach and Photoshop-like tools, users can drag and drop different variables and curate the findings that will be most valuable to the recipients. It enables more storytelling, with the flexibility to mix and match various data sets to uncover the most valuable insights.