An Intro to Programmatic Marketing

Over the past year programmatic marketing has emerged as a critical marketing technique—and a key discussion topic—for marketers and media executives in the digital display space.

In this brief video Winterberry Group’s senior managing director, Bruce Biegel, explains that the concept is not exactly new. Rather, Biegel explains, programmatic’s roots—with the automation of marketing processes and the emergence of biddable inventory—evolved from search to the display world, and is growing to eventually impact other formats, as well.

For more information programmatic marketing and its likely evolution, look for Winterberry Group and the IAB’s latest research report, Programmatic Everywhere: Data Technology and the Future of Audience Engagement.

  As Winterberry Group’s senior managing director, Bruce Biegel leads the firm’s consulting practice and establishes its strategic and operational agenda.

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