Ameristar Casinos Bets on R/GA to Bolster Interactive

Ameristar Casinos Inc. picked R/GA, New York, as its interactive agency of record, it was announced yesterday.

The agency will redesign ameristarcasinos.com and seek to improve the online customer experience. Also, it will create online marketing initiatives aimed at growing customer loyalty for the midsized gaming company's properties.

Based in Las Vegas, Ameristar owns and operates six casinos in Nevada, Missouri, Mississippi and Iowa. The tweaked site is expected to offer more information on these casinos.

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