American Family Publishers has appointed McCann-Erickson, Seattle, as its national advertising agency for the American Family Publishers Sweepstakes. The agency was hired to create new excitement for the sweepstakes, as well as new branding for the company.
The initial campaign will break in December to support this year's $11 million grand prize award. American Family Publishers, which provides mail order for hundreds of magazines, has awarded more than $75 million in prizes to more than 250,000 winners as part of its annual sweepstakes.
