Nonprofit fundraiser American Diabetes Association has selected ParadyszMatera as its media broker for its donor acquisition programs, the New York brokerage firm said yesterday.
ParadyszMatera will use its proprietary promotion, marketing and analytical tools to provide the American Diabetes Association with list strategy, planning and buying, as well as research and analysis of prospecting efforts.
The American Diabetes Association is a nonprofit health organization supporting diabetes research, information and advocacy. Its mission is to prevent and find a cure for diabetes and to improve the lives of all people affected by it.
