Direct marketing firm Amergent has enhanced Portfolio/OS, its Web-enabled fundraising database product, through a partnership with Target America.
As part of the agreement, Portfolio/OS users can overlay their donor files with the Target America database of more than 5 million people by wealth and propensity to make charitable contributions.
Portfolio/OS is a Web-based solution that allows nonprofit organizations to manage direct mail campaigns, keep donor information current and personalize donor communications.
Each time a donor is added to a mailer's house file, Portfolio/OS checks it against other databases for the potential to make a major gift or as a prospect for planned giving. New donors are scored immediately when they are added to the file, so the nonprofit can decide what type of relationship management it will do.
Amergent has provided its services to nonprofits such as the Archdiocese of Chicago, the National Association for the Advancement of Colored People Legal Defense Fund, Greater Chicago Food Depository, Catholic Medical Mission Board and Duke Children's Hospital.