Powers Relaunched, Virgin Entertainment Group North America's Web site, relaunched yesterday as a co-branded Web site powered by

As a result, Amazon provides inventory, fulfillment service, site content and customer service.

Virgin Entertainment Group Japan plans a similar move before the holidays, a statement from the two companies said.

Under the deal, visitors to get access to's customer reviews, personalization features and recommendations and one-click ordering.

For example, a visit to by an Amazon customer now results in recommendations based on the customer's purchase behavior at

The deal may extend to more international sites, the companies said.

Amazon has similar relationships with Toys R Us, Circuit City and Borders.

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