Amazon launched Prime Now delivery service in Manhattan yesterday, with a promise to roll it out to additional cities in the new year. Two-hour delivery is free to Amazon Prime members, who can order thousands of daily essentials through a mobile app. One-hour delivery costs $7.99.
Amazon is installing a network of new fulfillment centers to power Prime Now. All are outfitted with new technology that speeds up the ordering process. A building at 7 West 34th Street near Macy’s flagship Herald Square store is the hub for bike messengers delivering toilet paper, books, and batteries to Manhattanites. Amazon bought and moved into the 12-story former department store in October, and keeps business offices as well as warehouse space there.
All Prime members can currently download the Prime Now app on iOS or Android devices. The apps will notify them when the service is available in their areas. Prime Now deliveries are made from 6 a.m. to midnight, seven days a week.
