Alterian added Palm Coast Data and Daystar Data Group to its client roster, the Chicago company said today at DMA·05.
A fulfillment provider to the magazine publishing industry, Palm Coast Data, Palm Coast, FL, signed a multi-year licensing agreement to use the Alterian Marketing Suite. The partnership will let Palm Coast enhance its list rental fulfillment services and provide analytical services.
A service bureau to the catalog and retail industries, Daystar Data Group, Schaumburg, IL, signed a licensing deal to launch DB Pro, a marketing database solution built on the Alterian database platform.
