Enterprise reporting and performance management applications provider Actuate Corp. and Alterian, a provider of database marketing and customer insight solutions, announced yesterday that Actuate's enterprise reporting technology has been embedded within Alterian's business reporting application module.
By using Actuate's reporting platform as part of Alterian Business Reporting, any user can access reports to answer marketing performance questions concerning campaign response history, call center productivity, segment tracking, customer migration, retention and other indicators. These reports also can be scheduled or triggered based on various events and distributed via a Web portal.
