MicroStrategy Inc., Vienna, VA, an intelligent e-business software vendor, yesterday announced that AltaVista Shopping.com, Palo Alto, CA, has selected its technology to develop advanced Web site and merchandise management applications to improve customers’ online shopping experience.
According to AltaVista, the new MicroStrategy-powered applications will perform sophisticated analysis of user traffic for a clearer assessment of who its customers are, what they are interested in and what they ultimately buy.
AltaVista will run MicroStrategy’s Intelligent E-Business software against user traffic and purchases, yielding strategic insight that can be leveraged into customer relationship management applications, including personalized Web pages, promotions tailored to specific customer groups and other creative incentives that build long-term customer relationships. MicroStrategy also will perform click-stream analysis to provide AltaVista Shopping.com's advertisers accurate data about the effectiveness of their online campaigns. Additionally, the insight garnered with MicroStrategy's technology will lead to more efficient merchandising decisions that put the right products in front of the right customers whenever they visit the site.
