The American Motorcyclist Association's All Terrain Vehicle Association asked Lord, Sullivan & Yoder Inc.'s LSY Direct division to handle its direct marketing account.
The Columbus, OH, agency, whose parent recorded billings of $60 million in 2001, is charged with driving memberships with a campaign targeting ATV owners and riders. LSY Direct will break a mail campaign over three months to test offers and messaging in a booming ATV market.
