The Allstate Motor Club will gain access to 35 million prospects through a multiyear marketing agreement with Metris Companies Inc., a direct marketer of consumer-credit products, fee-based products and extended service plans.
The agreement allows Allstate, Northbrook, IL, to target its Roadside Advantage and Deluxe Service emergency-assistance and travel products to prospects from the proprietary databases of Metris, St. Louis Park, MN, and its parent, Fingerhut Companies, Minnetonka, MN.
Allstate will begin a campaign this month using direct mail, outbound telemarketing, fulfillment packets and inserts in the statements of Fingerhut catalog customers and Metris credit-card customers. The Allstate Motor Club serves 3.5 million members.
“Our partnership with Metris will assist the corporation with cultivating valuable customer relationships, creating a competitive advantage in the marketplace and increasing long-term profitability,'' Allstate Motor Club president Allen Dyon said in a prepared statement.
Metris president and CEO Ronald Zebeck sees the partnership as a value-added service to customers and as a cross-selling opportunity. Metris also has an alliance with private-label credit-card issuer Household International, Prospect Heights, IL.