Allstate Insurance, the nation's largest publicly held personal lines insurer, has selected DemandMore-Leads, MarketSoft Corp.'s lead management solution, MarketSoft announced yesterday.
Allstate will use DemandMore-Leads to help drive sales leads from capture to closure by delivering timely and relevant leads to the right person among the thousands of Allstate sales agents.
MarketSoft is a marketing automation solutions provider based in Lexington, MA.