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Alloy to Promote Online Game Habbo Hotel

Alloy Media + Marketing and Sulake Corp. will start a joint marketing campaign for multiplayer online game Habbo Hotel, Sulake reported yesterday.

Alloy Media + Marketing is a marketing service agency that is part of New York-based Alloy Inc., which generates revenue from various media and marketing services as well as through direct sales of apparel, accessories and room furnishings to teenagers via catalogs, the Internet and retail stores.

Sulake, based in Finland, has created Habbo Hotel communities in 16 countries. The U.S. version, habbohotel.com, launched in September. Habbo Hotel attracts 3 million unique visitors monthly worldwide.

Starting this month, Alloy will promote Habbo Hotel through its proprietary in-school media network, reaching more than half of the nation's high school students. The online game also will be promoted on Alloy's network of youth-oriented Web sites (alloy.com, ccs.com, delias.com), through ads in its consumer catalogs (Alloy, CCS and Delia's) and via e-mail.

Alloy also will serve as the exclusive advertising representative for Habbo Hotel.

Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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