Alloy Inc. said yesterday that it completed its spin-off of its teen multichannel marketing division Delia’s. The new company consists of three lifestyle brands targeting girls and women ages 12-19 with apparel, accessories, footwear, room furnishings and sports equipment. Its brands are Delia’s, Alloy and CCS.
The new company’s common stock is trading on Nasdaq under the ticker symbol DLIA. Alloy shareholders received one share of Delia’s common stock for every share of Alloy stock they owned as of Dec. 7.
Both companies are based in New York.
Alloy, under the banner of Alloy Media + Marketing, continues to provide promotional marketing programs targeting the Generation Y audience.
Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters