Allant Expands Partnership with Jenny Craig

The Allant Group, a provider of analytic solutions and database marketing services, will work to increase direct acquisition and customer re-activation at diet firm Jenny Craig Inc., Allant said yesterday.

Naperville, IL-based Allant has managed Jenny Craig’s customer marketing database for several years and worked with the company on on media and customer retention programs, opt-in e-mail address and data processing services.

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