Marketing services company Allant Group, Naperville, IL, announced yesterday that it will launch Prevalence, its new marketing data solution, next week at the Direct Marketing Association's Annual Conference & Exhibition in Orlando, FL.
Prevalence is a data capture, management and analytical tool designed to help marketers with creative, testing, customer acquisition and campaign management, Allant Group said.
The tool integrates client data from multiple customer touch points and overlays behavioral results or predictive analytics to provide analysis of retention and prospecting efforts by individual, household or geographic level. It also can view data by channel, product, campaign, revenue opportunity, cost basis or bottom-line return on investment.
For more information on Prevalence, contact Cari Elder at 800/367-7311.