Hitmetrix - User behavior analytics & recording

All the News That Fits

I received a letter this past week from a reader who suggested that our Web site, dmnews.com, stop including contributed columns and other items that go beyond the day's news. “I have my Web browser set to open to DM News in the morning so I can get a quick read on what's going on. I also read your weekly paper. What I like to see on the Web site is news,” the reader wrote.

For those of you who haven't checked out dmnews.com, you may want to take a look. The site, which was redesigned a year ago, is a source of daily news written by our staff as well as an archive of every news article and column that appears in DM News and its monthly supplements, DM News International, DRTV News and Teleservices News. What's interesting is that we're able to break a story on the Web site and follow it up with more information for the print edition. In the case of this week's Intel/privacy story (see article, page 1), there were two updates on our Web site before the final version was completed. And because cyberspace has an unlimited newshole, we're able to let some stories run longer than what you see in print.

Traffic to dmnews.com has doubled three times in the last six months, showing that many of you want this information early — whether you're a true marketing junkie who can't wait for the latest issue to come in or you're a reader in the far-flung areas of the country where snail mail takes too long to get there.

We're always seeking feedback on stories we cover, whether from the print edition or the Web site. If you want to send a letter to the editor, all you have to do is fax or e-mail it. Our fax number is 212/925-8754; e-mail, [email protected]. All letters must include a daytime telephone number so we can verify information.

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