ALC’s Fran Green is List Leader of the Year

The Direct Marketing Association List and Database Council has awarded Fran Green, president of Data Management for American List Counsel Inc., the DMA List Leader of the Year Award for 2007.

The award recognizes outstanding contributions to the list and database industry. Ms. Green will be presented the award at the List Leader of the Year Awards Dinner on Aug. 1, at the New York Marriott Marquis Times Square.

The awards dinner follows Fast Forward 2007, the executive forum for list professionals, which also takes place all day Aug 1.

The criteria for the award include service to our industry, education, mentoring and innovation.

She has been an active member of the direct marketing community for more than 25 years, and under her leadership ALC’s Data Management division has grown into an industry leader.

To foster strong relations between ALC’s list owners and the brokerage community, Ms. Green also developed the For Brokers Only luncheon in 1996, now the industry’s premier event for brokers. In addition, she headed Fast Forward, a conference for senior marketing information executives, which is now included on the permanent roster of DMA events.

After Hurricane Katrina, Ms. Green developed a portal for donations from the list industry, Direct Marketers for Katrina Relief, which raised thousands of dollars for Habitat for Humanity’s Operation Home Delivery.

Ms. Green is also an active participant in industry organizations and a frequent writer, speaker and moderator.

Before her current position at ALC, Green was vice president and general manager of Zeller & Letica, a compilation and list brokerage firm.

Past recipients of the DMA List Leader of the Year include:

2006 Stefanie Pont, managing partner, Pont Media Direct

2005 Deb Goldstein, president, IDG List Services

2004 Donald Mokrynski, former chairman, Mokrynski Direct

2003 Chris Paradysz, CEO, ParadyszMatera Inc.

2002 Ray Schultz, editorial director, Direct Magazine

2001 Ben Perez, president, Millard Group Inc.

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